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# League of Legends NACL Broadcast 2023
- URL: https://monkeybubble.gg/league-of-legends-nacl-broadcast-2023-north-america/
- Published: 2026-10-01T10:11:10.000Z
- Updated: 2026-10-01T10:11:31.000Z
- Author: Monkey Bubble
- Tags: #broadcast, #portfolio, Esports League, Publisher, Broadcast, Online

#### **Client - Riot Games (League of Legends NACL)**

A top-tier game publisher and developer behind League of Legends.

**The Request**

Riot Games tasked Monkey Bubble to concept, design, and execute the North American Challengers League (NACL) broadcast series, focusing on a "Player First" approach to build player narratives and integrate sponsor assets.

Sample Production 

**The Result**

- Increased overall live viewership and concurrent viewer retention (CVV).
- Increased sponsor buy-in and program monetization for the 2023 season.

**Remarks**

Demonstrated Monkey Bubble's capability in building esports leagues from scratch through data-driven player narrative packaging and clean brand integrations.