The right talent makes a campaign. The wrong talent makes a headline.
Influencer marketing in gaming has grown up. What used to be a discretionary experiment is now where the audience actually is - creators and on-air talent hold more trust with gaming audiences than any brand channel, and campaigns built around the right people consistently outperform traditional media on both reach and credibility.
But "the right people" is doing a lot of work in that sentence. Follower counts lie. Engagement can be bought. Audience overlap, brand safety, contract terms, disclosure compliance, usage rights - the gap between a creator campaign that works and one that quietly wastes six figures is filled with details most brands never see until it's too late.
Monkey Bubble sits on the inside of this. Years of broadcast and tournament production have put us in working relationships with on-air talent, casters, hosts, and creators across the industry - including Emmy Award winners. We know who delivers, who shows up prepared, whose audience is real, and whose rate card is fantasy. That's not research, it's first-hand experience, and it's exactly what talent work runs on.
Why talent work needs an insider
We know talent as colleagues, not line items.
Most agencies pick creators from a database. We've stood in production galleries with these people, briefed them at 6 a.m., and watched how they handle a broadcast going sideways. Professionalism, reliability, and audience authenticity only reveal themselves in the work - and we've seen the work.
Fit beats reach, every time.
A mid-sized creator whose audience genuinely plays your title will outperform a mega-influencer whose audience is passing through as everyone knows. We support you when you need it, in order to match on audience composition, content style, and cultural fit with your brand - and we'll tell you honestly when the big name you came in wanting is the wrong spend.
Contracts and compliance, handled properly.
Deliverables, exclusivity, usage rights, revisions, disclosure requirements under advertising regulations - talent agreements are where campaigns go wrong quietly. We structure deals that protect both sides, so the relationship survives past the first invoice.
Campaigns that plug into real productions. Because we run broadcasts and tournaments, talent campaigns with us aren't limited to sponsored posts. Put creators on your broadcast, in your tournament, hosting your launch event - integrated appearances that audiences experience as content, not advertising.
We sit as a rarity, a standalone influencer agency will seldom offer that to you with the proper QA you deserve.
For brands & publishers
Campaign strategy & talent matching
We design creator campaigns around your goals - launch awareness, community growth, competitive scene building - and match talent on genuine audience fit, verified through data and backed by first-hand knowledge of how they work.
Booking & negotiation
One point of contact for sourcing, negotiation, contracting, and scheduling across multiple talent - at honest market rates, because we know what those rates actually are. We handle the back-and-forth; you approve the shortlist and the terms.
Campaign management & delivery
Briefing, content approvals, publishing schedules, appearance logistics, and performance reporting across the full campaign. When talent appears at your live event, the same company managing them is running your production - nothing falls in the gap.
On-air talent for productions
Casters, hosts, analysts, interviewers, and observers for broadcasts and events - sourced, contracted, briefed, and managed end to end. The calibre your audience expects, deployed at rates that make sense.
For talent & creators
Opportunities and Bookings
We work with independent talent and talent agencies directly to select rosters appropriate for the event. We work hand in hand with most reputable talent agencies and independent creators, but it is always advisable reach out to us (or ask your agency on your behalf) so we know you are keen to work with us.
Career development
Rate strategy, positioning, showreel and channel development, and honest guidance from people who hire talent every month and know exactly what productions look for. We develop talent we'd book ourselves - because we often do.
Fair terms, transparent conflicts
When we book our own roster onto our own productions or client campaigns, we say so, and our commission structure is disclosed to everyone involved. Talent work runs on trust, and trust runs on transparency - we'd rather lose a booking than blur that line.
Two ways to work with us
Single campaign or booking. One creator for a sponsored series, a full talent lineup for your broadcast, or a multi-creator launch campaign - scoped, priced, and delivered as a one-off engagement.
Ongoing partnership. A standing talent capability for your brand: always-on creator relationships, first call on talent for your events calendar, and campaign planning aligned to your title's roadmap - or, for talent, ask your agency to keep us on your radar or get in touch directly.
Let's find your people
Whether you're a publisher planning a creator campaign, an event that needs a broadcast-calibre lineup, or talent looking for representation that actually understands the work — tell us what you're building.
Book a free consultation today, get the right fit.