We are not a generic agency.

Here's the problem with most social media marketing in gaming and esports: it's made by people who don't live here. Generic agencies apply playbooks written for retail brands to communities that run on memes, moments, and shared context - and the audience notices instantly. In this space, tone-deaf content doesn't just underperform, It actively costs you credibility. Unlike other industries, gaming and esports requires social media teams to remain hyper vigilant of updates and controversies. Unlike generic agencies, we are equipped fully to handle all of it and more.

Monkey Bubble comes at social from the other direction. We're broadcasters and tournament organisers first - we've spent years inside the communities you're trying to reach, producing the live moments those communities talk about. Social media marketing, for us, isn't a bolt-on service. It's the natural extension of knowing exactly what gaming audiences watch, share, and care about - because we make it every week.

Why gaming-native social matters

Fluency can't be faked. 
Gaming audiences are among the most marketing-resistant demographics there are - sceptical of brands, allergic to corporate tone, and quick to punish anything that feels forced. Reaching them takes genuine cultural fluency: the right platforms, the right formats, the right voice, and the judgement to know when not to post. That fluency only comes from being part of the space, not studying it.

Live events are content goldmines (if someone's mining them).
 A single tournament or broadcast generates hundreds of clippable moments: upsets, clutch plays, talent reactions, community in-jokes. Most of it evaporates the moment the stream ends. We capture it, cut it, and ship it while it's still hot - turning one production day into weeks of content that keeps working long after the event.

Consistency builds communities; campaigns just rent them. 
A launch-week spike means nothing if the account goes quiet in week three. We build sustainable content engines - realistic cadences, repeatable formats, and community management that shows up every day, so your audience compounds instead of resetting with every campaign.

Honest pricing, measurable outcomes. Social media is notorious for vague deliverables and inflated retainers. We scope in plain terms - what gets made, how often, and what it's for — and we report on the metrics that matter to your goals, not vanity numbers dressed up in a monthly deck.

What we deliver

Strategy & channel planning

A social strategy built around your title, your community, and your goals - platform selection, audience mapping, content pillars, tone of voice, and a publishing cadence your team can actually sustain. Whether you're launching a game, growing a competitive scene, or building a brand presence in gaming, we set the direction before anyone touches a scheduler.

Content production

Short-form video, clips, motion graphics, stills, and copy - produced by a team that already makes broadcast-grade content for a living. Because our production and social teams are one company, your social content carries the same polish as your stream, and assets move from broadcast to feed without friction or extra cost.

Event & live coverage

Real-time social coverage for tournaments, launches, and live events: live clipping, score updates, moment-marketing, and community engagement while the event is happening - when attention is at its absolute peak. Then a structured post-event content run that extends the value of your production for weeks.

Community management

Your community is talking whether you're listening or not. We manage day-to-day engagement - replies, moderation, community posts, and sentiment monitoring - with people who understand the culture, so your channels feel alive and your players feel heard.

Talent & creator campaigns

Through our broadcast work we maintain relationships across a deep network of on-air talent, casters, and creators. We design and run creator campaigns with people your audience already trusts - matched for genuine fit with your title, not just follower counts.

Paid social & amplification

Organic builds the foundation; paid builds the reach. We plan and manage paid social campaigns targeted at gaming audiences -creative, targeting, testing, and optimisation - with transparent reporting on spend and return.

Two ways to work with us

Consultancy & enablement. We audit your channels, build your strategy, design your content formats, and train your team to run it - giving you an in-house social capability with an expert foundation.

Full-service management. We run your social presence end to end: strategy, content, community, coverage, and paid - as a standalone service or fully integrated with our broadcast and tournament operations, so every event you run feeds a content engine that's already switched on.

From a studio building an audience before launch to an established publisher who needs event coverage done properly - we scale to fit, and we speak the language.

Let's build your audience

Tell us where you are and where you want your community to be. We'll come back with an honest assessment, a clear content plan, and pricing that makes a long-term social presence sustainable - not a one-off experiment.

Book a free consultation with us here!