Client - Team Liquid

Founded in 2000 as a StarCraft: Brood War clan and evolved into one of the world's largest professional esports teams. This team approached us with the idea to do a fundraiser for a charitable cause close to them.

The Request

Team Liquid wanted to set up a small production online as a reaction to a current set of events which impacted their community deeply. Team Liquid required live production support. We staffed the event, built the overlays, and broadcast the event live on Twitch.tv. The fundraiser directly supported the National Network of Abortion Funds (@AbortionFunds), an organization that helps remove financial and logistical barriers to abortion access.

The Result

• $7.079,84+ USD raised on stream

Remarks

Listed as a key example in Monkey Bubble's experiential marketing portfolio, this fundraiser event demonstrated our capacity to seamlessly bridge esports and charitable initiatives. As part of our commitment to producing memorable live and digital experiences, Monkey Bubble showcased how gaming communities like Team Liquid can be leveraged in a meaningful and powerful way for fundraising.