Client - Blizzard Entertainment (Overwatch Contenders EMEA & NA)

A world-renowned video game publisher and developer responsible for the Overwatch franchise.

The Request

Blizzard needed to revitalize its path-to-pro program (Overwatch Contenders NA & EMEA), which had suffered years of declining viewership. They required a modernized broadcast overhaul that improved viewer retention, highlighted player narratives, and engaged the core community.

Sample Video:

The Result

• Achieved a ~62% increase in average live viewership and up to a 40x increase in peak viewership in year one.
• Generated a ~215% increase in social media following and a ~26% increase in Overall VOD viewership.
• Upgraded technical execution to true 4K60FPS broadcasts with interactive lower thirds, true player statistics and user-generated content features.

Remarks

Proved Monkey Bubble's ability to turn around declining tier-2 esports ecosystems - enabling the publisher to focus on player narratives, community feedback, by delivering game-optimized and unique broadcast services for Overwatch.