Client - Riot Games (League of Legends NACL)
A top-tier game publisher and developer behind League of Legends.
The Request
Riot Games tasked Monkey Bubble to concept, design, and execute the North American Challengers League (NACL) broadcast series, focusing on a "Player First" approach to build player narratives and integrate sponsor assets.
Sample Production
The Result
- Increased overall live viewership and concurrent viewer retention (CVV).
- Increased sponsor buy-in and program monetization for the 2023 season.
Remarks
Demonstrated Monkey Bubble's capability in building esports leagues from scratch through data-driven player narrative packaging and clean brand integrations.